InsideTrack and Satmetrix Partner to Deliver Webinar on Applying Net Promoter to Higher Education
InsideTrack, Inc. () announced today that it has partnered with Satmetrix, the Net Promoter® company and leader in customer experience programs, to deliver a complimentary one-hour webinar on Tuesday, May 25, at 11 a.m. EDT that focuses on the application of proven customer loyalty strategies to increase enrollment and retention in adult higher education.

Customer Reference Management Company, Point of Reference, Achieves 100% Net Promoter Score
Clients give customer reference management company, Point of Reference, two thumbs up in 2009 Customer Satisfaction Survey. One of the most telling results from the survey, conducted with their worldwide customer base, came from customer’s answers to the Net Promoter question: “How likely is it that you would recommend Point of Reference to a friend or colleague?” Point of Reference scored a solid 100% Net Promoter score, placing them in elite company when compared to other top ranked companies Apple (77%) and Google (71%) according to the 2009 Annual Net Promoter® Benchmark Reports for Customer Loyalty from Satmetrix.

Moving Beyond the Net Promoter Score
Net Promoters

Net Promoters – A discussion of this popular market research technique
In a 2003 Fred Reichheld claimed in the Harvard Business Review that the Net Promoter Score (NPS) was “the single most reliable indicator of a company’s ability to grow”. Since then it’s been used by a whole host of organisations whose executives appreciated the idea that a single number could provide such an accurate assessment of the overall status of their company. And, it’s not difficult to understand why. Busy executives like the simplicity and focus that a single metric can provide as it’s: